OOH, Website, Events, nbd.

I project managed the hell out of a few OOH campaigns, and did it while also running creative operations for the entire brand team. I almost always forgot to stop and admire the many things we put into the world however, here is one of them! Make Work Travel Less Work campaign. This campaign was comprised of 50+ OOH billboards, 20+ programmatic ads (static & animated), updated home page, and an event activation. As far as OOH campaigns go, this one had an insanely fast turnaround (less than 2 weeks).

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