I project managed the hell out of a few OOH campaigns, and did it while also running creative operations for the entire brand team. I almost always forgot to stop and admire the many things we put into the world but, here is a sample. Comprised of 50+ OOH billboards, 20+ programmatic ads (static & animated), updated home page, and an event activation. We focused on our biggest Construction markets in Texas, running these in Houston and Dallas. As far as OOH campaigns go, this one had an insanely fast turnaround (less than 2 weeks). This campaign was also the first of many that used our newly minted tagline line ‘Make Work Travel Less Work.’ We followed this up with a big commercial shoot in South Africa, taking the MWTLW line and making it work for our various audiences. In many ways this was rebrand 2.0. It brought about new explorations for the brand, a new typeface, and gave the team new energy around the future of the Engine brand.